Content Marketing

The 3 Content Buckets You Need To Have In Your Instagram Strategy


Friend, if you’ve ever found yourself drawing a blank with what to post on Instagram or struggling to post consistently, we hear ya! 

Without the right strategy or approach, posting to Instagram can be a bit of a guessing game. Scrambling for what to post leaves you feeling frustrated and overwhelmed. What should be a fun opportunity to connect with your ideal customer has instead turned into a task you dread.

Can relate? Keep reading.

What if we told you that there is a method behind what you should be posting that could save you hours?

Not only that, but this approach will also help you plan your content ahead of time so that you can post confidently and consistently. 

Imagine how you would feel being able to plan your Instagram 2 weeks ahead. You would feel relieved to finally be spending less time worrying about what to post and more time servicing your clients and growing your business.

Well, cozy up because today we’re sharing how.


Introducing, Content Buckets.

To put it simply, think of content buckets as your content categories. Categorizing your content takes it from dreaded time suck to streamlined process so you can get back to your zone of genius faster. Once you’re able to “bucket” or “group” your content into topics, you’ll have a simplified approach that is consistent, establishes credibility and most importantly, is repeatable.

If you are a business owner, there are 3 essential content buckets that need to be a part of your Instagram strategy ASAP. And we’re going to cover each one.

Content Buckets:

  • Social Proof (Testimonials, stories)
  • Your Face/Personal (photo of you + share something relatable)
  • Your work (bts, portfolio, new or old project)


Social Proof:

People like to buy from brands that other people buy from. Use a post to share a testimonial from a client, a before and after story, or even just profile one of your happy customers on your feed. The goal is to share their success and elevate them and in doing so you will establish credibility and validation for your brand.


Example: User Generated Content, Product or Service Review

Your Face/Personal:

Now more than ever, people want to feel a connection to the brands they follow. Letting them know that there is a real person behind the social feed with real struggles and flaws (just like them)! can build strong brand loyalty and a platform for a dedicated tribe. Share your story—they want to hear from you! 


Example: Triumphs and Failures, People in your life that inspire you

Sample caption: @shaycochrane here!!! It’s been a minute since I shared any fun personal facts here so in the spirit of transparency, I thought it would be fun/embarrassing to share the last 5 things I’ve googled. 😂⌨️🕵🏻‍♀️
1. “Does drinking lemon 🍋 water in the morning actually do anything?”
(Just this morning as I was drinking my lemon water/ ACV/cayenne pepper morning drink)
2. “Is La Croix bad for you?” 😬
3. “Sausage Frittata recipe”
4. “How to put parental controls on Tick Tock” (parents of pre-teens will understand 🤦🏻‍♀️)
5. “How to come off the pill for good”

Okay – if you are brave – what’s the last thing you googled!?! I’d LOVE to hear! (No judgment here!) And if you really want to have fun – tag someone whose “last thing googled” you’d like to hear! 👯‍♀️ 😂

Happy Friday friends!!! #fridayintroductions


Your work:

Authenticity is king and since people buy from brands they trust, showcasing the love you put behind your product or service is key. Take your audience behind the curtain and use this opportunity to sell without being salesy through storytelling. 


Example: Share the process and the results or how this is helping others


Now you have 3 vital content categories to cycle through each week.

We know that if you add these topics into your mix you will save time in your content creation process and will lay the groundwork for showing up consistently. Repetition is the key to mastery and consistency will help you build credibility with your ideal customer.

Tell us how you’ll be using these content buckets in the comments below.

Want to know the other 5 essential content buckets you need? Download our free guide:

Leave a Comment +

  • Emily Bennette says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.
    This is some really good information about captions. It is nice to know that it would be smart to look into having long and short captions. That does seem like it would help if people need to read things quickly. It seems like you would want to consider having someone help you make the best shorter captions. It seems like it would be harder to do since you need to summarize things quickly. https://allcountycaptions.com/services/remote-cart-services/
  • Amber Zarcior says:

    Love this insight! Donald Miller is brilliant!! I’m so glad y’all enjoyed the experience learning – I’ve been wanting to take the course too so this might of been my hint to sign up 🙂 Thanks for sharing!!

  • Kacy Paide says:

    I’ve been a huge Don Miller and StoryBrand fan for years! I’ve gifted his books more than any others. I’ve also taken the Business Made Simple courses and marvel at how entertaining and helpful they are. Just this summer I revamped my free offer (PDF) and rewrote all of my autoresponders StoryBrand-style to a T. Anyone reading this – subscribe to everything of his, read his books, and buy his suite of courses at Business Made Simple. I’d be lost without his sage advice! It was so nice to see you share him here.

  • Erin says:

    I’m a StoryBrand Certified Guide and it was so fun to see a Social Squares email about Donald Miller and the StoryBrand course pop into my inbox today.

    “Execution is what matters most” is what I tell my clients all the time and it’s still the hardest for me when it comes to my own email marketing.

  • Jen says:

    this was so great, guys! thanks! <3

  • Dae says:

    Wow! I will definitely be checking out Marketing Made Simple! Thanks for this post.

  • Vina Howell says:

    Wow, those are some really great tips, thank you. I’m heading over to Amazon to purchase Marketing Made Simple.

  • Jill B Nissen says:

    I love the bright pastel collection! I could never choose just one color!

  • Kristen says:

    This post will definitely help us incorporate some great content into our existing content plans! This type of content makes biz social media pages so much more interesting!

  • Kim Stoegbauer says:

    Thanks for these great tips! I haven’t analyzed my instagram posts in a long time and it was fun to see the most popular posts! I will study them and use that data to determine what my followers love! xo

Elevate Your Brand

With the Right Images

A styled stock membership

Join Now