Most people hear the word “evergreen” and think of spectacular Christmas trees that remain gloriously green all year long.
In marketing-speak, however, evergreen is a way to describe content that is glorious all year long—content like social media posts, blogs and images that are not time sensitive. This is great news because evergreen content can support your business today, tomorrow and in the coming weeks and months. Unlike a flash sale or special event with a deadline and keen sense of urgency, evergreen content is very flexible.
We talk a lot about strategy and driving sales so you may be wondering if creating content that isn’t timely and doesn’t make customers flock to your site to make an immediate purchase is worth your time or even relevant. It sure is. In fact, experts suggest up to 80% of your content should be evergreen.
Examples of evergreen content include:
- Company History (Don’t miss opportunities to remind your audience that “This day in history your company ….launched everyone’s favorite product, ….opened a new location, …. volunteered at a local charity, …interviewed by journalist John Doe, etc.)
- Your Bio
- Contact Information
- Instructional Videos
- How To Guides and Videos
- Demonstration Videos
- Resources (to connect your audiences with your industry, local community organizations, professional groups, etc.)
- Case Studies
- Before and After Profiles and Portfolios
Social stock images (Social Squares in particular) make it easy to create evergreen content, plan ahead and save time. Besides using styled stock in the examples above, you can even drop your videos and photos onto one of our social stock photos of a phone, tablet or computer and voilà! The video can play within your social media post. It’s genius! Check out this easy tutorial here:
Also, if you’re stuck on captions, monthly membership includes access to 30 caption ideas with 30 paired images to get you started creating your evergreen content: