We're so glad you asked!
Q : I want my brand to feel real and approachable - Will using styled stock make me seem inauthentic or "too polished?"
A : There is a good chance that the reason that you have built a following is because you customers are interested in both you AND the product you sell. We personally have seen that the most successful "small" businesses are the ones that have a real human face (and story!) behind the brand.
For this reason, we think that styled stock images are a good accompaniment - not complete replacement - for the images that you are currently creating for Insta.
If you are trying to up your Instagram game by building a follow-worthy feed then we recommend using 2-3 styled stock per 9 squares so that your "top nine" always include at least 2 really beautiful, polished and professional quality images.
Worried about styled stock feeling inauthentic?
As long as you are choosing images that you feel like you would have naturally wanted to create for your feed (but maybe just don't have the time, styling ability or gear to pull off) then in essence you are still working off of an authentic image idea - you have just outsourced the actual image creation to the pros. Could this image concept have been true in your real life (a magazine and cup of tea for example) if so, then you are good to go!
And remember, at the end of the day, the image is not the end goal. The image is the means by which you "stop the scroll" and get them to connect with the REAL YOU in a highly personalized, authentic and engaging caption. The better the image is at capturing their attention, the more of a chance you have of your authentic personal message being heard in your caption!
Q : Will everyone be using the same images?
A: We think that it is really important for each brand to be able to select styled stock images according to their unique visual preference so that the individuality and authenticity of the brand is preserved.
If everyone is using the same small set of images then you risk two things:
- Watering down your unique brand aesthetic until its unrecognizable
- Your image not having impact because it has been seen by your client before - maybe even on your competitor's feed!
For this reason, we have launched with an image catalogue of nearly 400 images in the first month with nearly 50 new images being added each month!
While multiple people will be able to purchase each image, the sheer volume of what is available will work in your favor as each person is selecting images that are the most natural fit for them!
Q : What size are Social Squares images?
A : All images are 1200x1200 pixels. Which just happens to be the PERFECT size for most social media platforms, including Instagram.
Q : Are these images only for use on Instagram
A: No way!
While we do shoot with the Instagram platform in mind, taking into account the colors, compositions and themes that statistically get the best engagement response on the platform, all Social Squares images come with a "Royalty Free" stock image license, meaning that you can use them any way you would use a typical stock image from iStock.
Each of the images is 1200 x 1200 which will not only ensure that it looks amazing on the Instagram platform but will give you some flexibility for other uses like blogs, newsletters, Facebook or your website.
In the end, we built Social Squares to be the perfect resource for your social media needs. An unending supply of attention grabbing, scroll stopping, images that will help you not only build a follow-worthy feed in just minutes but will save you time and energy so you can get back to doing what you do best...run your business!
Q : How often will new images be added to the shop?
A: We will be adding new images to the Social Squares shop monthly! Get excited for seasonal additions and even images for your favorite #hashtagholidays! We're extra excited about that idea!
Q : Do I need to give credit when I use Social Squares Images?
A: Nope! These images are yours to use. But if you do want to spread the word about your love for the shop feel free to tag us with @socialsquares and #socialsquares and we will be over-the-moon with excitement!
Q : What is the difference between Social Squares images and SC Stockshop images?
A: SC Stockshop images are very high resolution (5500px wide) professionally styled images with typically very detailed stylings, sold in a very limited quantity (10 per image) for exclusivity in use and are designed to be able to be cropped down and used in dozens and dozens of ways from full page website banners to your branded print collateral pieces. They are shot at such a high resolution that a single full desktop overhead styling can be cropped into 30+ different gorgeous Instagram images while still being sharp and in focus! These are images that you typically purchase according to your brand color palette and serve as a set of images that incorporate consistently across your visual brand presentation. See a great example of this here!
Social Squares are meant to me a supplement, specifically in regards to social media, to the images that you have built your brand around. Social Squares are the perfect resolution for all major social media platforms (1200x1200) and are sold in unlimited quantity of downloads which helps keep the per image cost lower for you the user. Social Squares image styling is more minimalist in nature so that there is more flexibility in who they can be used by! While you can typically continue to use your Stockshop images until your branding changes, Social Squares images can be more disposable in nature allowing you to keep putting out fresh content for your followers.
Q : When will membership be available!?
A: We are finalizing the details of what membership will look like to ensure that it is the best styled stock membership option out there and are hoping to roll out membership in the next 3 months! We are as excited as you guys are!