You may use Pinterest for inspirational quotes and dinner recipes, but have you ever considered using it to promote your business?
Pinterest marketing can have a huge impact on your business because it can drive tons of traffic to your website.
More traffic = More leads = More sales ????
And the more you experiment with Pinterest marketing, the easier it’ll be to discover new trends that you can incorporate into your own marketing and position your product or service.
Recently, Pinterest made changes to its algorithm to favor creators (aka you and me!), but there’s one very important thing you need to know…
Pinterest Is Prioritizing Fresh Pins
In 2020, Pinterest made major changes to its best practices and the way its algorithm works.
Pinterest realized their users were bored of seeing the same creative over and over. One of the major changes they made was prioritizing “fresh content” distribution on users’ feeds.
Before you panic… No, “fresh content” doesn’t mean new blog posts.
So What’s A Fresh Pin?
According to Pinterest, a fresh pin is an image or video that hasn’t been seen before. So you can still drive to existing URLs as long as you have a new image to promote it.
This means more design work for you and access to quality stock images — and lots of them! But don’t worry, that’s why our Social Squares image membership exists.
And because we’re all about simplicity, we created this video to show you how to create multiple pins or fresh pins for one blog post.
Using styled stock photography and Canva you will be able to create multiple pins that abide by Pinterest’s best practices.
Save time and get more eyes on my content and offers? Yes, please!