You are going to love this!
I'm so excited you're taking our 5 Day Instagram Challenge!
We've designed this content to not just help you grow a following, but more importantly to grow revenue in your business because a profitable business is better than just a popular one!
We will be emailing you each day of this challenge so be sure to check your inbox regularly!
But let's jump into Day 1 of the challenge right now! Just keep reading below.
I cannot wait to hear how this challenge inspires you to be more intentional with how you use social media to grow your business!
Founder of Social Squares and the SC Stockshop
This might just be the best thing you do for your business all week.
Anybody else love Instagram while also simultaneously feel completely OVER IT with how much work it takes to keep up with the ever changing algorithms and insta-martial arts you have to participate in now just to get an image seen by your friends!? I mean sheesh!
From @latermedia (formerly Latergramme):
"Indeed, the Instagram marketer of today has to be extremely diligent: Is the call-to-action in your caption strong enough? Did you use the right combination of hashtags? Are you posting at the best possible time? Is your Instagram feed attractive as a whole? Businesses are under more pressure than ever to create compelling content and engage with their followers in unique and creative ways."
My brain is cramping up just thinking about it. Anybody else feeling the pressure?
Ironically, the smartest businesses use Instagram in a different way.
For the next 5 days we want to help you shake things up and zero in on some serious business strategy with major social media implications.
We will NOT be teaching you the "best time to post" or "top hashtags to use" - We're talking tried and true business strategy and how it refocuses what we are sharing on our social platform so that we aren't just gaining followers but are creating a profitable business. (There, I said it!)
Are you ready?
Day 1 Challenge: Ask an irresistible question.
On a scale of 1 to 10, how engaging are the questions you’re asking your audience on Social Media?
It’s OK, you can be honest. Even if that means the answer is “I don’t know!”
The truth is, all businesses want an engaged, loyal audience that is “talking” about (and interacting with) their brand.
So what’s the secret?
Well let me ask you an easier question. What’s the best way to get a random stranger at a party to talk to you? Do you simply start telling them random inspirational quotes? Or do you just start talking about how many cups of coffee you’ve had so far that day? No friend, you simply ask them an interesting question! Even better, you ask them their opinion on a certain topic.
People LOVE to share their opinions, whether in person or online.
And that is one secret to getting more engagement from your audience. Ask better questions.
Here’s an example of a “bad” question: “Who here loves to curl up with a good book and a hot cup of coffee?” This kind of question only leads to a yes or no type response, is generic in nature, and is just kind of vanilla. Or worse, if the question is too predictable it can begin to sound hypothetical, leading people to believe you don’t actually want them to answer at all. Errrr.
Here’s a better question: “You’re stuck in a mountain cabin for a whole day and the power goes out (no devices or internet). What is one book you would wish you had on hand to read, and why?”
A little more intrigue, it gets people to think, it allows them to express something they care about, and it makes people curious to read the other responses. All of this keeps your audience talking about and with you and your brand.
And more importantly, the secret to a profitable and thriving business is to always be asking your fans and customers questions. By becoming a student of your audience (through good question asking) you will learn what they want and need and will be able to deliver on a consistent basis.
In fact, your customers will start to think you can read their minds because you’ll know them so well!
So today the challenge is simple: come up with one truly engaging and irresistible question that you can ask your followers and share it on Instagram.
Don't worry if you don't get a ton of responses right away. This is a practice in formulating better questions so that over time, your audience will learn that you really do want to engage in conversation with them!
Use the hashtag #SCgetsSocial as you complete each day's challenge so that we can all comment and join the conversations you start!
Keep an eye on your inbox tomorrow for Day 2 of the "Get Social" challenge!
The Social Squares Team
P.S. Need the perfect image to use for today's post? We've got you covered!